Paid Media Specialist

Marketing & Communications
Indianapolis, IN, USA
Posted on Friday, September 15, 2023
ConverSight is a fast growing B2B artificial intelligence SaaS company redefining the relationship users have with data through its patented, AI assistant, Athena. Founded in 2017, ConverSight is nationally recognized for its innovative application of conversational intelligence in businesses around the world. Ranked top in company culture and named a 2021 Gartner Cool Vendor, ConverSight is leading breakthroughs in the enterprise technology space and is looking to grow its talented team.In your role as Paid Media Specialist, you will be a data-driven marketer responsible for creating and executing a lead generation strategy that supports the aggressive growth goals and demand generation strategy of ConverSight. You will be responsible for creating, implementing and optimizing paid media campaigns to drive lead generation efforts. This position reports to the Demand Generation Manager and operates remotely from a WFH setting.The Paid Media Specialist is responsible for developing targeting and budgeting recommendations, launching campaigns on various search and social platforms, optimizing ads based on KPIs, reporting on campaign metrics, and providing actionable feedback to internal teams for improving performance. The primary functions of this role include coordinating digital marketing assets, setting up campaigns within ad serving platforms, ensuring campaigns are launched on-time, monitoring performance, implementing optimizations and assisting in reporting. Responsibilities
  • Coordinate digital creative and marketing assets for paid campaigns on Google, Linkedin and Facebook/Instagram
  • Work with the Demand Generation Manager to maintain a campaign calendar and proactively communicate with teams to ensure creative deadlines are met
  • Lead in the setup of programmatic, paid social, and search campaigns
  • Perform detailed QA and monitor campaign performance to ensure campaigns are delivering and being tracked properly
  • Utilize Planner tools to complete budget research and conduct keyword targeting
  • Facilitate creative rotations, ad swapping, and revisions
  • Analyze and present daily, weekly, and monthly campaign analyses with a high level of quality assurance and use of optimization best practices.
  • Conduct extensive audience, placement, and platform research to help inform Paid strategies
  • Help develop campaign strategies, creative concepts, A/B tests, and new ideas for helping clients achieve their goals
  • Assist / lead ad hoc projects and requests as needed
  • 1-3 years of experience in a Digital Marketing role or Agency environment.
  • Certification on Google Ads, Facebook/Meta and LinkedIn.
  • Proficient in Hubspot and general reporting tools
  • Strong ad copy writing skills with experience in A/B ad testing
  • Experienced in building ad creative in Canva
  • Demonstrated organizational skills, attention to detail, and ability to prioritize tasks
  • Results-driven, organized, articulate, and a self-starter
  • Positive attitude and the ability to create and maintain professional relationships with coworkers and clients