Customer Lifecycle Marketing Manager



Marketing & Communications, Customer Service
New York, NY, USA · Remote
Posted on Saturday, August 19, 2023

Job Description:

DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.

We are seeking a dynamic and results-driven Customer Lifecycle Marketing Manager to join our team. As a Customer Lifecycle Marketing Manager, you will play a crucial role in developing and executing innovative marketing strategies to engage and delight our valued customers.

As a top candidate, you are passionate about building strong customer relationships and have a deep understanding of customer behavior and preferences. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously. Your creative thinking and analytical mindset will be instrumental in identifying opportunities for growth and optimizing our customer marketing initiatives.

As a member of the Corporate Communications team within the Marketing Organization, you will build the program from the ground up. This is an opportunity to innovate and scale a customer-driven marketing function at one of the highest-valued AI technology unicorns.

What you'll do:

  • You will play a critical role in driving customer retention of the DataRobot AI Platform and expansion of DataRobot’s generative AI platform capabilities, enablement programs, and implementation packages.

  • You will engage customers in new and unique ways to drive platform adoption and stickiness, creating DataRobot advocates and developing marketing experiences that competitors admire.

  • In this role, you will have the opportunity to work closely with cross-functional teams to create personalized and impactful marketing campaigns that drive customer loyalty and advocacy. You will leverage your exceptional marketing and communication skills to craft compelling messaging and collateral that resonates with our target audience.

The Opportunity

  • Drive Customer Retention: You will map out the customer journey and identify marketing tactics in collaboration with Campaign Marketing to drive retention. Working closely with Customer Success, you will create Marketing Motions that drive platform adoption and collaborate with Product Marketing to enhance the onboarding experience. You will integrate customer education into marketing campaigns to increase platform usage.

  • Drive Upsell Opportunities: You will identify untapped cross-sell/upsell opportunities with DataRobot’s existing customer base and market them through nurture campaigns. Working closely with Product Marketing, you will create upsell marketing campaigns for new products. You will leverage multi-channel digital experiences to create awareness and drive expansion within the DataRobot customer base.

  • Create Customer Loyalty: You will work closely with the Marketing Events team to host in-person AI Days and Lunch & Learns with high-value accounts. In collaboration with Customer Advocacy Marketing, you will create in-person ECAB experiences and recommend customer champions for the Advocacy Program including use cases to support the creation of case studies. You will collaborate with our Community Director to identify forums and set up engaging user groups that drive customers to love DataRobot.

  • Measure Success: You will define goals, benchmarks, and KPIs for lifecycle marketing programs at DataRobot. You will test marketing messages, cadence timing, and promotions across the user journey, continuously iterating and optimizing based on data.

What you'll need:

  • 3 - 5 years experience in customer marketing or a similar role.

  • Bachelor's degree in Marketing, Business, or a related field.

  • Strong understanding of customer behavior and segmentation strategies.

  • Excellent written and verbal communication skills.

  • Proficient in data analysis and reporting.

  • Ability to manage multiple projects and prioritize tasks effectively.

  • Creative thinking and problem-solving abilities.

  • Familiarity with CRM systems and marketing automation tools is a plus.

The talent and dedication of our employees are at the core of DataRobot’s journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees’ well-being at the core. Here’s what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and more!

Our Core Values:

  • Be You - We are co-contributors to our culture committed to diversity, inclusion, equity and a sense of belonging throughout our global community. We value each person as their authentic self and welcome honest and respectful dialogue as an avenue to greatness.
  • Dream Big - We don’t settle for the status quo. We always pursue the development of the next version of ourselves. We believe investment in the growth and resilience of our people is the foundation of building an iconic company.
  • Be Data-Driven - We believe data-driven decision making enables innovation and execution at velocity while ensuring repeatable success. We take on the toughest challenges as we transform the world with our platform and AI.
  • Better Together - We celebrate success and learn from failure as one team. We foster an aligned, collaboration-first workplace by building trust through transparency, integrity and accountability.
  • Champion Customers - We empower our customers and our communities by shaping the future of trusted, augmented intelligence in order to solve their most difficult problems. We are humble, not complacent. We succeed when they succeed.

Research shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%. At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized groups to apply to our jobs, even if you do not check every box. We’d love to have a conversation with you and see if you might be a great fit.

All U.S. DataRobot employees must be fully vaccinated against COVID-19. If there is a medical, religious, or other legally protected reason that prevents you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have a process in place to evaluate requests for accommodation.

DataRobot is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. DataRobot is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor’s EEO poster and EEO poster supplement for additional information.

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